What Is B2A? The Shift From Business-to-Business to Business-to-AI
For decades, businesses have sold to two kinds of customers: consumers (B2C) and other businesses (B2B). A third kind of customer has now arrived, and it does not use screens, click buttons, or read brochures. It is the AI agent. AI agents built on Claude, Gemini, and ChatGPT are starting to carry out real work…